Daniel Harris

CBBC Mobile strategy research

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In brief

Role

Researcher

Length

2 weeks

Deliverable

Report of research findings and strategy recommendations for providing mobile content to pre-teens

The detail

Childrens BBC appointed Fjord to research an approach for providing mobile content to 6-12 year olds.

I was asked to provide desk research, and to collaborate with other experts to define and report on a mobile strategy for CBBC to take to BBC Trust.

Our report concluded that due to the highly publicised health and social risks, the BBC should focus on non GSM based mobile devices and distribution platforms such as Bluetooth, WIFI, Nintendo DSi and AppStores.