Daniel Harris

CBBC Mobile strategy research

Home > Design Research

In brief

Role

Researcher

Length

2 weeks

Deliverable

Report of research findings and strategy recommendations for providing mobile content to pre-teens

The detail

Childrens BBC appointed Fjord to research an approach for providing mobile content to 6-12 year olds.

I was asked to provide desk research, and to collaborate with other experts to define and report on a mobile strategy for CBBC to take to BBC Trust.

Our report concluded that due to the highly publicised health and social risks, the BBC should focus on non-GSM based mobile devices and distribution platforms such as Bluetooth, WIFI, Nintendo DSi and AppStores.