Daniel Harris

Multimap

In brief

Length
4 weeks

Team size
Art director, Senior interaction designer, Flash developer

Deliverable
Fully working prototype for proof of concept

Design process
Competitor research, intensive design sprints, client reviews, detail interaction and visual design. Final prototype developed in Flash Lite

The detail

Multimap has been working with LBi over a number of years on the continuous process of defining the user experience of their mapping technology.

As an ad-based business model, ease of use is paramount to growing consumer loyalty and value for sponsors.

I led the user experience design of a number of new Microsoft technology features released after a merger in 2008.

Fro example, driving directions were high priority for multimap. I advised on a system of printed journey legs and mini maps to help drivers when they need it most - at the beginning and end of the journey, where the terrain is unknown and the directions are complicated.

I also designed Multimap's unique method of navigating birds eye view images, where the user can point to anywhere on a map to view the relevant 3 dimensional image.

See also...

Orange Interaction Principles

Metro iPad app

Selfridges & Co