Daniel Harris

Multimap

In brief

Length
4 weeks

Team size
Art director, Senior interaction designer, Flash developer

Deliverable
Fully working prototype for proof of concept

Design process
Competitor research, intensive design sprints, client reviews, detail interaction and visual design. Final prototype developed in Flash Lite

The detail

Multimap has been working with LBi over a number of years to work on the continuous process of defining the user experience of their mapping technology.

As an ad - based business model, ease of use is paramount to growing consumer loyalty and value for sponsors.

I led the user experience design of a number of new features to emerge from Microsoft technology after a merger in 2008.

One of the reasons many people use mapping sites is to print out driving directions. Among other improvements, I advised on a system of printed journey legs and mini maps to help drivers when they need it most - at the beginning and end of the journey, where the terrain is unknown and the directions are complicated.

I also designed Multimap's unique way of navigating birds eye view images, where the user can point to anywhere on a map to view the relevant 3 dimensional image.

See also...

Orange Interaction Principles

Metro iPad app

Selfridges & Co